Marketing is becoming more multi-faceted than any other department in a business, and no one knows this better than marketing executives who manage these teams. This is particularly true for those who work with not only an in-house team, but with freelancers who work in marketing departments remotely (something that is becoming more and more common in the industry). To put it bluntly, collaboration is crucial to overall success.
I spoke with six experts I knew in the marketing industry to see what their one-tip would be for successful collaboration. As it turns out, fancy tools were not mentioned nearly as often as one might assume. Their answers below may surprise you.
1. Make communication easy.
Adam Heitzman, managing partner of HigherVisibility
We strive to make communication between teams as easy as possible. Utilizing Slack reduces our email and the time used up in meetings where all of our communication can be stored in a set channel.
We realize that silos can disrupt a business. If a particular department or set of individuals don’t want to share information with others in your organization it reduces the efficiency for everyone and the morale plummets. So we try to keep this in mind when developing the business to avoid silos as much as possible.
After the initial buzz, interest in LinkedIn leveled out. And then last February, its stock price actually took a plunge to a three-year low of $102.89. That was more than a 46 percent drop, and it went on to cost the company $11 billion in value.
Changes made to some of LinkedIn’s base functionalities cooled the fervor even more. No longer could you send countless messages to group members; you were limited to just 15 each month. When this threw a kink into content marketing plans, many startups looked to other social channels to get their content in front of consumers. After all, Facebook has 1.71 billion active users and Twitter has 313 million, while LinkedIn comes in much lower at 106 million.
However, the old adage “quality over quantity” holds true here. A pool of millions does not a good prospect make. People visit more traditional social sites to post pictures, catch up with friends and watch the occasional cat video. LinkedIn is the place people go to do business, expand their networks and learn about new ideas.
And, it turns out, there’s nothing wrong with that.
Everyone loves a deal. Realizing this, businesses have long used print-based discount offers such as coupons in newspapers to sell products. But, as consumers have increasingly obtained information online, businesses have seen an increase in consumers’ demand that these businesses shift all their marketing strategies to digital.
While there are still customers who clip paper coupons before heading out to shop at a brick-and-mortar, many more prefer to save while purchasing online. This has driven a gradual shift in the way businesses reach customers. Here are a few ways businesses use the internet to attract consumers looking for a deal.